Maxima | "You can swim" campaign with
Rūta Meilutytė
Every year in Lithuania about 30 children drown. According to the statystics, every fifth child in Lithuania doesn't know how to swim.
The biggest retailer in Lithuania ,,Maxima", together with well known Lithuanian swimmer and Olympic champion Rūta Meilutytė, decided to change this situation and give children a chance to learn how to swim.
Inspired by the real story of 12 year-old Edvinas we created a donation platform, a website in which people could experience the feeling of drowning and convinced by the scale of this problem, contribute to the positive changes by donating to swimming lessons for children in Lithuania.
I was an Art Director of this project. Responsible for the idea, concept, shootings, visual appearance of the campaign, including prints, OOH, website, social media.
This project also won as the best Internet Campaign of the year 2017 in Login Awards.
